Rolls-Royce Motorcars eVTOL
This concept positions Rolls-Royce at the forefront of the eVTOL (electric vertical take-off and landing) revolution—bridging its storied history in both automotive excellence and aerospace innovation. Through cultural research, the project investigates the symbolic weight of flight in luxury culture, from exclusivity and futurism to global mobility and status.
By mapping consumer perceptions of prestige, sustainability, and speed, we identified a cross-sector opportunity: redefine personal air travel not as utility, but as a new frontier of curated experience. The result is an elevated brand extension that honors Rolls-Royce’s legacy while speaking to the evolving desires of ultra-high-net-worth individuals in a climate-conscious world.
