Luxury & Brand Management M.F.A Candidate based in Detroit, MI.
I’m Ireaby Inez Jolly — a cultural research marketer in the making, passionate about the power of identity, storytelling, and consumer behavior to shape more inclusive brand experiences. Currently completing my academic journey, I’m building a career at the intersection of Black cultural insight, trend analysis, and strategic marketing.
My work centers on amplifying underrepresented voices and uncovering the cultural drivers that influence purchasing behavior — especially among Black and multicultural consumers. Whether it’s identifying product preferences, shaping narratives through digital platforms, or crafting strategies that connect brands to culture, I’m drawn to work that informs, inspires, and innovates.
Through internships and creative projects, I’ve developed skills in research synthesis, content creation, and value-led storytelling. I’m especially interested in how luxury, beauty, and fashion brands can reimagine their customer journeys by centering authenticity, digital influence, and cultural nuance.
This site is a curated portfolio of my projects, ideas, and insights — a growing reflection of my commitment to cultural research and market strategy rooted in equity and excellence.
Let’s collaborate to shape what’s next in culture and commerce.