Polo Ralph Lauren
Ralph Lauren has long defined American fashion through aspirational storytelling and timeless design. Yet even icons must evolve. This concept investigates how Polo Ralph Lauren can expand its cultural relevance by connecting with historically overlooked audiences through strategic, insight-driven interventions.
Grounded in cultural research and market analysis, three expansion strategies were developed—each rooted in identity, aspiration, and lifestyle. From reinterpreting Americana through diverse narratives to reimagining leisurewear for new cultural contexts, this project reframes Polo’s legacy not as static tradition but as a living brand language capable of resonance across generations.
