Emilio Pucci
Rooted in the legacy of Marquise Emilio Pucci and his vibrant visual language, this campaign repositions Pucci not just as a fashion house—but as a living symbol of Italian energy, athleticism, and style. Through cultural research into Italy’s postwar glamour, Olympic aesthetics, and the evolution of luxury sportswear, the project reframes Pucci’s signature prints within a performance-based, global context.
Anchored by collaborations with athletes, celebrities, and the Italian Olympic team, this initiative explores how national pride, fashion diplomacy, and generational nostalgia can converge to reintroduce Pucci to a new audience. The result is a bold reawakening of the brand—one that moves with both cultural memory and contemporary relevance.
