Rolls-Royce Motorcars
This strategic vision repositions Rolls-Royce at the forefront of the electric luxury revolution, while preserving the brand’s status as a global symbol of refinement, ritual, and legacy. As a cultural research marketer, this project involved decoding the evolving values of wealth, sustainability, and status across generational and geographic markets.
Through trend analysis, heritage storytelling, and consumer insight into the shifting aesthetics of quiet luxury, we developed a ten-year narrative framework that honors Rolls-Royce’s storied past while guiding its transition into an electric future. The outcome is a culturally attuned brand strategy—rooted in excellence, designed for a new era of intentional, sustainable luxury.
